Blog

A collection of thoughts from our talented team.

Knowledge, passion and leadership make up the Switch mantra. Our team of professionals share and explore new ideas every single day. Switch cultivate thought leadership through the countless digital transformations that we’ve conducted for our customers during their adoption of new tools and techniques. We’ve created this space to build a knowledge bank of best practice based on our experience to share with the business and technology community.

  1. 30 June 2017 · Dan Jackson

    Sitecore Experience Accelerator

    We take a look at the fully integrated editing function that is Sitecore Experience Accelerator (SXA) and discuss how we get the most out of both FED and DEV teams by having them work in parallel.

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  2. 26 June 2017 · Zhen Yuan

    Displaying Custom Facets in Contact Profile

    In our previous post, we explained how to create custom facets and store them in xDB. In this post, we're going to show you how to display custom facets in Experience Profile.

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  3. 07 May 2017 · Ben Norman

    Sitecore Helix Workshop

    Last month we were invited to the Sitecore Helix Workshop to take a look at both the theory and practical exercises demonstrating the Principles of Helix. During the workshops there were some great examples and documentation that we've summarised for those looking to apply Sitecore best practice.

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  4. 06 May 2017 · Chaitanya Marwah

    Sitecore Search Faceting & Date Range Faceting

    Search facets help us filter the search results and limit the search results after running the actual search. Sitecore Lucene and Solr both support faceting. Sitecore 8.2 and some other lower versions provide out of the box (OOTB) faceting.

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  5. Example code in sublime text
    03 April 2017 · Sam O'Hare & Shaina Koval

    Progressive Web Applications: the Future of the Mobile Web

    Houston, we have a problem—the mobile web is too damn slow! Users have moved from powerful, always-connected desktop machines to mobile devices with slow, unreliable connections.

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  6. Gold
    13 March 2017 · Steve Nelson

    Sitecore Gold Implementation Partner

    Switch recognised as a Sitecore Gold Implementation Partner, delvering on the complete vision for customer experience management by creating solutions for complex digital marketing challenges.

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  7. Photo of office building at night
    8 March 2017 · Steve Nelson

    2016 International Sitecore Experience Awards

    Every year, the Sitecore Experience Awards honor Sitecore customers and their partners who thoroughly demonstrate how their Sitecore solution is delivering an outstanding experience for customers and their own organisation.

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  8. Entrance to Switch Office
    17 January 2017 · Shaina Koval & Matthew Yuen

    Keeping Your Site Healthy Part 2: Image Content Strategy

    Last time we covered image optimisation and the vital role that it plays in your site's performance. This time we will cover content strategy for your newly minimised images.

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  9. Entrance to Switch Office
    19 December 2016 · Steve Nelson

    2016 in Review

    As we look forward to 2017, there’s a little twinge of nostalgia as we look at the year that was in 2016. For Switch it has been a phenomenal year with growth in our team, new customers and challenges that we’ve nailed.

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  10. Man highlighting ideas on pad
    13 December 2016 · Shaina Koval

    Top 6 Accessibility Tools for Websites that Work for Everyone

    Accessibility matters. Just like the internet’s websites are many and diverse, so too are its users. To make sure that everyone can access and enjoy your site, no matter what hardware or software they’re using to assist them, websites must be accessible to those with different levels of ability.

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  11. Man highlighting ideas on pad
    2 December 2016 · Shaina Koval & Matthew Yuen

    Keeping Your Site Healthy Part 1: Optimising Imagery

    Images help support brand identity, convey information where words fall short, and visually enhance a site... humans simply process visuals better than text. Getting images right allows us to leave a lasting impact on the customer.

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  12. Conference Room
    8 November 2016 · Nick Jones

    Beyond the Big Box Store

    Tomorrow’s organisations are owning the customer experience. They are transforming to support customer centric digital practises that capitalise on new direct to consumer channels while maintaining established B2B structures.

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  13. 26 September 2016 · Steve Nelson

    Sitecore & NOLA 2016

    We usually associate Sitecore as the platform that delivers context and experiences to customers, so it’s little wonder that Sitecore Symposium 2016 was held in New Orleans, a city that’s all about the experience.

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  14. 21 September 2016 · Nick Jones

    Enterprise without Human Interaction

    For a lot of people like myself, Sitecore Symposium is Case Study mania where we learn how others in the Sitecore community are building their digital future.

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  15. 16 September 2016 · Nick Jones

    Sitecore Symposium in one word... Experience

    It’s all about context. We have heard it before but never has it been as accessible to marketers as it is now.

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  16. 16 September 2016 · Steve Nelson

    Sitecore Symposium 2016 New Orleans

    Sitecore Symposium 2016 has had an exciting start with a local New Orleans jazz band kicking off the event in style.

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  17. 9 August 2016 · Joshua Keefe

    Celebrating Success

    At Switch we deliver world class digital solutions for enterprise clients. Our vision is to be the most awarded premier Sitecore partner, Globally.

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  18. 28 July 2016 · Matthew Yuen

    Inheriting Projects

    At Switch we have been lucky enough (or unlucky enough) to inherit several projects over the years. In this article we have a quick look at some of the things we have learnt from our experiences.

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  19. 12 July 2016 · Nick Jones

    Personalise Your Online Customer Experience

    Recently I ran a workshop for a global automotive manufacturing company about personalisation. Working on increasing online conversion, we examined data which we could leverage to create 1:1 real-time personalisation.

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  20. 20 June 2016 · Nick Jones

    Demystifying Costs of Sitecore xDB

    Sitecore xDB is a no SQL database that lives in the cloud and gives your Sitecore marketing suite a facelift in performance and scalability. Sitecore versions 7.5 and above require xDB in order to leverage the full suite of digital marketing features…

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  21. 7 June 2016 · Matthew Yuen

    Working with Styleguides

    With the rapid growth and expansion of our team at Switch & Mattaki, we found the need for us to begin exploring options for styleguide integration into our current and future projects…

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  22. 18 May 2016 · Nick Jones

    Success with Personalisation

    Personalisation is the challenge and the opportunity. In environments that are globally competitive and economically conservative, marketers have to evolve their techniques for survival. And brands are winning…

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  23. 6 May 2016 · Kelly Brennan

    Contact Management in xDB

    With the introduction of the xDB we now have a usable, highly customisable platform for collecting and analysing user behaviour and data. But whilst the functionality exists in the platform, there are still a number of integration points you need to tie into to make your data correctly appear in reports…

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  24. 28 April 2016 · Steve Nelson

    Arnold Ziffel, Personality & Digital Success

    Arnold Ziffel was more than just a pig, as the star of Green Acres in the late 60’s and early 70’s, he showed that his human-like abilities and lifestyle meant he became a much love member of the Douglas family. His talents defied logic, yet his personality made him…

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