Case Study: Dexus

Great Customer Experiences

Dexus Project Snapshot

Dexus (ASX:DXS) is an Australian Real Estate Investment Trust, with $22.2 billion of assets under management. Listed on the Australian Securities Exchange, Dexus manages and directly invests in high quality Australian office and industrial properties, and also actively manages office, industrial and retail properties across Australia on behalf of third party capital partners.

  • Sitecore Experience Platform (8.1)
  • Sitecore Experience Database (xDB)
  • Sitecore Web Forms for Marketers (WFFM)
  • Sitecore Email Experience Manager (ExM) (3.3.0)
  • Microsoft Azure
Dexus Website Responsive Showcase

Challenge

Drive digital transformation for Dexus and achieve the best experiences.

With distinct customer groups, Dexus needed a stronger way to deliver the right experience to either leasing or investor visitors. With an ageing website that at times was becoming increasingly difficult to navigate, Dexus approached Switch to lead their digital transformation and create a mobile first experience.

It was critical for Dexus to find a partner that could work with them on the journey as digital transformation is never easy. Leading several phases of the project, the Switch team established strategies for the IA, UX and ID alongside the implementation of Sitecore 8.1 with ExM and WFFM.


Solution

Sitecore delivers a framework that drives customer experiences and strong engagement.

An increasingly immersive leasing experience has seen the profile of the office, industrial and retail properties increase dramatically. Customers can find properties that match their requirements via several paths and by reducing the number of clicks to get there, we’ve increased the opportunity for conversion.

With the fully responsive approach taken to IA, UX and ID, we have also been able to provide Dexus customers with a strong experience regardless of the device that they’re on. Dexus now have greater autonomy to curate the content and messages on the website for their customers.

Digital Innovation

  • External Applications Integration

    With several internal applications and data sources to integrate with, we’ve achieved a higher level of autonomy and reduced time consuming tasks for internal stakeholders.

  • Personalisation & Email Experience Manager

    As one of AFRs top 50 innovative companies, Dexus has embraced features within Sitecore including personalisation and the email experience manager.

With a completely new design that is focused on a strong mobile experience, Dexus have deployed a website which enhances their brand, delivers feature rich experiences and builds a single view of the customer.

Dexus Property Group - Property Search with Automated PDF Generation Dexus - Property Search with Automated PDF Generation

Result

The strongest foundations built on the Sitecore Experience Platform have enabled Switch to create value for Dexus and their customers.

Dexus have been able to leap forward in their digital maturity with a mobile first strategy that is squarely focused on the customer. The website now enhances a customer's experience and provides Dexus with a strong foundation from which they can build their digital future.


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