Case Study: Kia Motors Australia

The Power to Surprise

Kia Project Snapshot

Kia Motors Australia are quickly emerging as one of the best automotive choices in Australia. They lacked a website that adequately represented the quality of their vehicles and brand, so they turned to Switch to deploy a digital strategy that reflected what they wanted to say about their brand and products via a high quality website.

  • Sitecore CMS 7.0
  • Sitecore Digital Marketing System (DMS)
  • Sitecore Web Forms for Marketers (WFFM)
  • Sitecore Foundry
Kia Website esponsive Showcase

Challenge

Kia needed a website that accurately reflected their brand and products in an increasingly competitive market.

With a separate desktop and mobile website, little control over content and a website design that didn't truly reflect the brand, Kia didn't stand out from the other brands and that needed to change. Kia needed a solution that would deliver a stronger, more personalised experience across desktop, tablet and mobile.

Kia had to establish a platform that provided customers with more than just the basic vehicle information, they need a website that was truly engaging and had the power to surprise.

Kia Motors Australia Responsive Website on Sitecore Kia Motors Australia Responsive Website on Sitecore
Solution

Switch created a mobile first strategy that delivered a fully responsive website with personalisation on Sitecore.

We worked with Kia Motors Australia to create the digital strategy for the website that would see key milestones delivered in a phased approach. Taking the project through a conceptual design journey, into build and throughout development has been an exciting challenge that has resulted in significant increases of KPIs across all key success metrics.

Kia Motors Australia are now in a position to deliver their customers a much more personalised experience using Sitecore DMS, manage content directly via Sitecore CMS 7.0 and rapidly deploy forms using WFFM.

Sitecore Site of the Year Awards for Kia Motors Australia

“We cannot speak highly enough of Switch's professionalism, technical ability and attention to detail and have very much enjoyed working with them on our projects. Their unflappable approach from wireframes to design, build and testing has made the process smooth sailing and solution orientated.”

Mary Gaudry, Digital Marketing Manager, Kia Motors Australia
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