Case Study: Yamaha Motor

Revs Your Heart

Yamaha Motor Project Snapshot

Yamaha Motor Australia is the local arm of the global Yamaha business that is synonymous with products made for adventure. Yamaha Motors provides a breadth of on and off-road motorcycles, marine, golf and sky vehicles to suit casual, enthusiast and professional customers.

Yamaha Motor is prominent in Australian culture, not only known for their quality and innovation but grass roots engagement nationwide across all ages.

We were approached to work with Yamaha Motor on their digital transformation with a strong focus on customers at the centre of everything and greater systems integration.

  • Sitecore Experience Platform 8.1
  • Sitecore Commerce 8.1
  • Experience Database (xDB)
  • Sitecore Web Forms for Marketers (WFFM)
  • Sitecore Multi-Site
  • Microsoft Azure
  • Microsoft Dynamics Integration
Yamaha Motor Website shown on multiple devices

Challenge

Enhance the brand with a focus on customer centricity and flawless product representation.

A critical challenge for the project was to digitally transform Yamaha Motor Australia and represent the modern incarnation of their brand with customer centricity and flawless product representation the main objectives whilst driving a flexible framework to grow and evolve.

With legacy IT platforms and organisational change underway, Yamaha Motor needed a partner and platform positioned for the long term. It was crucial, that as their selected partner that we clearly understood their customers and business objectives in order to deliver cutting edge solutions. By using Sitecore, the leading customer engagement platform - we've established a solution and strategy designed to grow with and support the enterprise well into the future.


Solution

Use the integration and data capabilities of Sitecore to deliver a best-in-class customer experience.

With a diverse range of products, passionate, active and engaged customers, the Yamaha Motor digital presence required a scalable architecture, mobile first implementation and the systems integration needed to connect business systems in order to facilitate customer engagement across states and countries.

Switch's proven digital expertise and record of long term partnerships delivering success throughout its nearly 20-year history coupled with specialist experience delivering solutions using the Sitecore Experience Platform - enabled the solution to be designed to meet the immediate needs of Yamaha Motor and their customers whilst building out a framework for scalability.

Yamaha's brand strength, internal expertise and customer understanding coupled with Switch digital expertise and Sitecore CMS technology provided the perfect ecosystem for delivering success.

Digital Innovation

  • Solid Cloud Infrastructure

    Robust Microsoft Azure infrastructure coupled with best in class system integrations drive and support the platform capabilities of Sitecore under heavy traffic conditions.

  • Scalable Experience

    Facilitating pricing across states with varying legislation and local dealer lookups, the platform is focussed on providing users rich and relevant information.

Such powerful digital innovation is being extended into the upcoming release of Yamaha Motors New Zealand, the sister site releasing with all the benefits of the Australian implementation.

With completely new designs that focus on a strong mobile experience, Yamaha Motor have deployed solutions that enhances their brand, delivers feature rich customer experiences and collates the best insights.

Screenshots of Yamaha Motor's news and events pages Yamaha Motor Flexible News & Events Pages

Result

A strong omni-channel experience for Yamaha Motor customers that positions the brand as industry leaders with products that exhilarate.

With a modern representation of the Yamaha Motor brand experience across regions, the latest in customer centric technology backed up by the best infrastructure - Yamaha Motor is in a strong position for growth.

By delivering an experience for customers that enhances their engagement with the brand with greater understanding of their interactivity on their journey to purchase. Using Sitecore, Yamaha Motor have been able to put their brand at the forefront to showcase the excitement and aspirational nature of their amazing products.

A leap forward in digital engagement with the right foundations for future innovation, Switch looks forward to continuing the digital transformation journey with Yamaha Motor as additional customer centric capabilities are brought to market.


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